How to create killer content

CodeM.826
PeriodKwartiel 1-2
FormVoltijd
CampusEnschede
LanguageEngels
Max participants16
ContactChuck Sterk | c.sterk@saxion.nl | +31 6 1314 2641
Type of minorB: Toegankelijk voor enkele hbo-opleidingen
Non-qualifying coursesCreative Business MIC
Link Kies op MaatKies op Maat

How to create killer contentThe rise of the Internet created a huge knowledge and experience gap among marketers. The field of marketing communication has shifted from sending information to the customers towards conversing with, and engaging customers.

By publishing engaging content you can entice your customer to become a promoter or co-creator of your product. Now how can you achieve this? What are the secrets to creating that one viral video? What makes people share your image? Which tactics should you use to engage your customers on your Instagram stream? The Programme How to Create Killer Content provides you with the tools and tricks to create the killer content you need to engage the customer and establish long lasting customer relations.

 

This exchange programme is meant for second- or higher year bachelor students with an interest in the field of creative media, information, communication, and/or marketing. The programme is open for students from all courses and schools, except Creative Business MIC (the organising school).

Creative industries are keen on individuals with an international orientation, who are proficient in developing engaging content on a professional level. The programme How to Create Killer Content contributes to your ability to create and develop content, based on adequate research and marketing communication strategies. Students who successfully complete this programme know how to run a content marketing campaign from start till end, from strategy to design and production.

The exchange programme How to create killer content offers the courses needed to create a brilliant customer activation content strategy. Expertise on marketing, creativity and design are the key concepts. During the programme you will work on a project with an actual company hat needs an inspiring and thoroughly designed content marketing plan. You will also meet successful (content)marketeers and visit conferences on the topic of content marketing.

You can expect courses like marketing communications, creativity, Photoshop, video recording and editing, moving animation, humour and ethics, writing, creating how to’s, creating infographics and web monitoring & analytics.

How to create killer content is a twenty-week programme, divided in two series of ten weeks. In the first ten weeks the focus is on the theory behind content marketing and training in visual and written content creation, as well as in creativity.

In the second part of the programme you’ll use all the knowledge and skills gained in the first ten weeks to work with one of our partner agencies to create a content strategy including deliverables for a real client.

Your theoretical knowledge and skill will be tested in modules of 5 ECTS. There will be assessments and one theoretical exam.

Michelle Menten, Student 2017/2018:
"This minor was the perfect addition to my current studies in Germany. Besides my basic content marketing knowledge, I learned to create a brilliant content marketing campaign for an actual company. We gained not only knowledge on how ‘killer content’ should be, but we actually created all the content by our own. My theoretical skills were extended by a lot of practical skills in Photography & Photoshop, InDesign & Illustrator, Camera & Video Editing, Budgets & Analytics and some skills like writing. Tor this purpose, the University of Saxion has great opportunities because they provide a lot of equipment, nice working spaces and has great lecturers who teach you in a very relaxed atmosphere."

Lea Wieser, Student 2017/2018:
"I choose this minor because I wanted to extend my theoretical knowledge with some more practical activities. The minor is perfect if you want to improve your practical skills. To create the best killer content we got to know the Adobe programs like photoshop, InDesign etc. My personal highlight was the video editing class where we got to know how to work with a 4k camera and film properly. The university provides all the modern material which is needed to make the most out of your Erasmus."


Contact
Chuck Sterk
c.sterk@saxion.nl
+31 6 1314 2641